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← DeepDive  ·  DD · 0025 · 2026-07-01

Zhipu AI Expo Quick Reference Card

ZHIPU AI QUICK REFERENCE · FLASH CARDS · Standard Talking Points for On-Site Q&A
02513.HK Hong Kong Main Board · World's First Listed AGI Foundation Model Company
¥724M
2025 Revenue (+131.9%)
744B / 40B
GLM-5 Series MoE Total/Active Parameters
1M tokens
GLM-5.2 True Context Window
5M+
SMEs & developers co-building the ecosystem · across 218 countries
Green: Officially public, free to introduce Amber: Use general phrasing only, do not confirm details Red: Standard redirect script, never elaborate
I. Company Basics
🟢

What kind of company is Zhipu AI? What is its stock code?

Free to Discuss

Beijing Zhipu Huazhang Technology Co., Ltd. (Zhipu AI / Z.ai), established in June 2019 in Tsinghua Science Park, originated from the technology transfer of the Knowledge Engineering Group (KEG) lab in the Department of Computer Science at Tsinghua University. Listed on the Main Board of the Hong Kong Stock Exchange on January 8, 2026, stock code 02513.HK. It is the world's first listed company with AGI foundation models as its core business, and the largest large model company in China by revenue.

🟢

Where is the company headquartered? How long has it been established?

Free to Discuss

Headquartered at 10th Floor, Building 9, Yard 1, Zhongguancun East Road, Haidian District, Beijing. The company was established in June 2019, with technology originating from the Tsinghua KEG lab, possessing over 27 years of accumulated AI technology expertise.

🟢

What is the company's vision and mission?

Free to Discuss

The core vision is "to make machines think like humans." With AGI as the ultimate goal, the company aims to use large models to achieve and even surpass human capabilities in language, reasoning, vision, hearing, tool use, and more.

🟢

Who are the company's founders and management team?

Free to Discuss

Chairman Liu Debing, CEO Zhang Peng, Chief Scientist Tang Jie, President Wang Shaolan, and Co-founder Li Juanzi. The core team comes from the Department of Computer Science at Tsinghua University.

🟢

How large is the company's workforce?

Free to Discuss

Approximately 1,094 employees (as of end of 2025, per the company's official annual report disclosure), with R&D personnel accounting for 74%.

🟡

What is the exact current headcount? It's inconsistent with the 800 people mentioned in the media?

Cautious/General

Standard Response Script: "Externally, use the 1,094 employees (end of 2025) disclosed in the company's annual report as the standard; this is the audited official figure."

🟢

What is Zhipu's AGI technology roadmap?

Free to Discuss

The company has proposed a five-level AGI roadmap: L1 Pre-trained Large Models → L2 Alignment & Reasoning → L3 Autonomous Learning → L4 Self-Cognition → L5 Conscious Intelligence. The official statement is that the company is currently advancing through the critical transition phase from L2 to L3.

🟢

Who are the company's main shareholders and investors?

Free to Discuss

According to the prospectus, the company has no controlling shareholder. The founding team including Tang Jie and Liu Debing and their concerted parties collectively control approximately 37% of the voting rights; institutional shareholders include the National Social Security Fund, Alibaba, Tencent, Xiaomi, Sequoia China, Hillhouse Capital, Prosperity7 Ventures (under Saudi Aramco), and 58 other investment institutions. Specific shareholding ratios are subject to the prospectus and company announcements.

🟡

How many funding rounds has the company completed? How much has been raised in total?

Cautious/General

Standard Response Script: "Since its establishment in 2019, the company has gone through multiple rounds of financing, with cumulative funding exceeding RMB 16 billion. For specific rounds and amounts, please refer to the official figures disclosed in the prospectus; I am not at liberty to elaborate on each round."

II. Products & Technology
🟢

What are Zhipu's core products?

Free to Discuss

The core product system is divided into four major categories: language models (GLM series), multimodal models (image/voice/video), agent models (AutoGLM and other Agents), and code models (CodeGeeX). At the platform level, there is bigmodel.cn (MaaS platform), z.ai (international open platform), and Zhipu Qingyan (consumer App).

🟢

What is the difference between GLM-5 and GLM-5.2?

Free to Discuss

GLM-5 (February 2026) is a 744B total/40B active MoE flagship model, pioneering DSA sparse attention and the Slime asynchronous RL training framework. GLM-5.2 (June 2026) extends the context window to 1M (1 million tokens) of true lossless context on the same architecture, optimized specifically for "long-horizon tasks," and is open-sourced under the MIT License.

🟢

Is GLM open-source?

Free to Discuss

Yes, Zhipu is one of the earliest open-source large model companies in China. Flagship models from GLM-4.5 onwards are all open-sourced under the MIT License (including full weights), and are synchronously open-sourced on Hugging Face, GitHub (zai-org), and ModelScope, with cumulative global open-source community downloads exceeding 100 million.

🟢

What is AutoGLM?

Free to Discuss

AutoGLM is Zhipu's autonomous agent product, released in October 2024. It is the world's first interactive AI agent on mobile, capable of understanding screen content and simulating human taps/inputs/swipes, covering 50+ high-frequency scenarios, representing the paradigm shift from "Chat" to "Act."

🟢

What can AutoGLM actually do? Are there any impressive demos?

Free to Discuss

At the 2025 Zhongguancun Forum, AutoGLM Shenmo (an Agent integrating deep research and autonomous operation) demonstrated a "help me make money online" task: autonomously operating a Xiaohongshu account for 14 days, growing followers to 5,000 and securing a first ad deal for ¥500, while also independently completing a submission that was published in Reader magazine, demonstrating long-horizon autonomous task execution capability.

🟢

What products does Zhipu have for image/video generation?

Free to Discuss

CogView4 is an open-source text-to-image model; CogVideoX is an open-source text-to-video model, with the latest CogVideoX-Flash version supporting up to 4K resolution, 60fps output; additionally, GLM-4-Voice/TTS supports end-to-end voice generation and 3-second voice cloning.

🟢

How much do API calls cost? Is it expensive?

Free to Discuss

Taking GLM-5.2 as an example, the official API pricing is approximately $1.40 per million tokens input / $4.40 output, roughly 1/6 of the comparable pricing for GPT-5.5; the GLM-4 series also offers a free version (GLM-4-Flash) for developers to try. For specific prices, please refer to the real-time listing on the bigmodel.cn official website, as pricing may adjust over time.

🟢

What is the GLM Coding Plan? How do I subscribe?

Free to Discuss

This is a subscription package for developers in coding scenarios, available in three tiers: Lite (¥20/month), Pro (¥100/month), and Max (¥200/month), graded by the number of Prompt calls and concurrency within a 5-hour window, applicable to GLM-4.5/4.5-Air/4.6 and other series models.

🟢

Is Zhipu Qingyan free? How many users does it have?

Free to Discuss

Zhipu Qingyan is a consumer AI assistant App that supports text/image/voice/video multimodal interaction, with registered users exceeding 25 million (disclosed in 2024); basic features are free, and it has been pre-installed on devices such as the Samsung Galaxy S25.

🟢

How can developers use Zhipu's models?

Free to Discuss

Register via bigmodel.cn (MaaS open platform) to receive 20 million free Tokens for trial, providing GLM series API calls, model fine-tuning, agent marketplace, and other enterprise-level services. Overseas users can try the 32B/9B series models for free via z.ai without registration.

🟡

How does GLM-5.2 compare to Claude and GPT?

Cautious/General

Standard Response Script: "GLM-5.2 achieved 3rd globally and 1st among open-source models (51 points) on the Artificial Analysis Intelligence Index; its coding capability is in the same tier as Claude Opus; we prefer to clearly state what we have achieved. For specific comparisons, we recommend referring to the public leaderboards of third-party authoritative evaluation organizations."

🔴

Do you have enough compute? What chips do you use for training?

Redirect/No Comment

Standard Response Script: "For technical details, please refer to the technical reports officially published by the company; I do not have additional information to supplement here."

🔴

When will the next new model be released? What new features will it have?

Redirect/No Comment

Standard Response Script: "The company is continuously innovating in R&D. For specific product release plans, please follow official channels; I do not have any timeline I can disclose in advance."

🔴

What are your thoughts on Anthropic Mythos/safety-related issues?

Redirect/No Comment

Standard Response Script: "I don't have more information to share on this topic at the moment. You are welcome to follow the technical reports published on our official channels."

III. Finance & Capital Markets
🟢

What was Zhipu's revenue in 2025? How was the growth?

Free to Discuss

Full-year operating revenue for 2025 was ¥724 million, a year-over-year increase of 131.9%, making it the largest large model company in China by revenue; comprehensive gross margin was 41%, and cloud API gross margin improved from 3.4% to 18.9% (nearly 5x). The above data is cited from the company's 2025 annual report.

🟢

Is Zhipu losing money? How much?

Free to Discuss

Net loss for 2025 was ¥4.718 billion, and adjusted net loss was ¥3.181 billion, primarily driven by R&D investment (¥3.180 billion) and substantial expenditures such as share-based compensation. This is typical of the high-investment phase for an early-to-mid-stage AGI company. All of the above is publicly disclosed data from the company's annual report.

🟢

When did Zhipu go public? How much was raised?

Free to Discuss

Listed on the Main Board of the Hong Kong Stock Exchange on January 8, 2026, with an issue price of HK$116.20, net proceeds of approximately HK$4.173 billion. The public offering was 1,159.46 times oversubscribed, with 11 cornerstone investors collectively subscribing to approximately HK$2.984 billion.

🟡

What stage is the A-share STAR Market listing at?

Cautious/General

Standard Response Script: "On June 1, 2026, the Board of Directors passed a proposal to issue A-shares and list on the STAR Market, and the annual shareholders' meeting on June 22 has reviewed it. Subsequent steps still require approval from the China Securities Regulatory Commission and the Shanghai Stock Exchange. There is uncertainty as to whether it will ultimately proceed; please follow the latest announcements on the HKEX."

🔴

What is your revenue this year? Will the second half be better?

Redirect/No Comment

Standard Response Script: "Financial data is subject to the company's announcements and annual reports published on the HKEX; you can follow our investor relations page. I am not in a position to provide specific performance forecasts."

🔴

Your stock price has been very volatile recently. What are your thoughts? Is it overvalued right now?

Redirect/No Comment

Standard Response Script: "Sorry, I do not comment on stock prices and valuations. If you have questions about our products or technology, I'd be happy to elaborate."

🔴

The company's market cap has risen so fast and the P/S ratio is so high—is it a bubble?

Redirect/No Comment

Standard Response Script: "Sorry, I am not in a position to respond to market valuation commentary. I recommend following public research reports from professional analysts."

🔴

Will the stock price drop after the lock-up period expires?

Redirect/No Comment

Standard Response Script: "I am not in a position to comment on such market-level questions. For specific lock-up expiry arrangements, please refer to the company's announcements."

IV. Partnerships & Ecosystem
🟢

What officially announced partners does Zhipu have?

Free to Discuss

In smart devices: Samsung China (pre-installed on Galaxy S25), Honor; in smart cockpits: XPeng Motors; in chip ecosystem: covering domestic compute vendors such as Huawei Ascend, Cambricon, Moore Threads, and Kunlunxin for daily adaptation; in education: formed a joint venture with Doushen Education; in cloud services: integrated into global platforms including Google Vertex AI and AWS Bedrock. All of the above are disclosed in official announcements/press releases.

🟢

What exactly is the partnership with Huawei?

Free to Discuss

In January 2026, the two parties jointly open-sourced GLM-Image, the world's first SOTA multimodal model to complete the entire training process entirely based on the Huawei Ascend Atlas 800T A2 + MindSpore framework, demonstrating Zhipu's capability in full-stack domestic compute autonomy.

🟡

How many enterprise clients do you serve? Who are they?

Cautious/General

Standard Response Script: "The company serves numerous industry clients covering internet, finance, education, automotive, and other sectors. Specific names and numbers are subject to the company's official disclosures; I am not at liberty to reveal undisclosed client information."

🟡

I heard you are in talks with Company XX for a partnership—is it true?

Cautious/General

Standard Response Script: "Information regarding the company's external partnerships is subject to official announcements. There is nothing I can disclose at this time; thank you for your understanding."

🟡

Compared to DeepSeek/Qwen/Doubao, what is Zhipu's differentiation?

Cautious/General

Standard Response Script: "We focus on building our own products and technology, pursuing a differentiated path of MaaS integrated platform + Agentic Engineering; for specifics on competitors, we recommend directly checking their public information. We do not comment on them."

🟢

How is Zhipu doing in terms of internationalization/overseas expansion?

Free to Discuss

The company has offices in Singapore, the UK, Malaysia, the Middle East, and other locations. It advocates the concept of "Sovereign AI," emphasizing helping countries build autonomous and controllable AI capabilities; Prosperity7 Ventures (under Saudi Aramco) has participated in the company's funding, and the international open platform z.ai offers registration-free trial experiences for global users.

🟡

Does Zhipu have its own industrial investment fund/CVC?

Cautious/General

Standard Response Script: "The company continuously supports the development of the AI ecosystem through various means. For specific investment fund operations and portfolio company information, please refer to official announcements; I don't have more details to share on this part at the moment."

🟢

Is Zhipu exhibiting at the 2026 World AI Conference (WAIC)?

Free to Discuss

Based on known arrangements, the 2026 WAIC will be held July 17–20 in Shanghai. Zhipu plans to set up a "Zhipu Town" booth, showcasing around four major themes: foundation models, agents, multimodal, and industry applications. For specific booth content and event arrangements, please refer to the company's latest official notices.

V. Sensitive Questions (Investors/Media/Competitors)
🔴

You are an investor/analyst—can we chat about business details?

Redirect/No Comment

Standard Response Script: "Thank you for your interest in Zhipu. We recommend arranging a formal discussion through our IR team; I can help note down your contact information and have an IR colleague follow up after the event. It's not convenient to discuss business details in depth at the booth; we appreciate your understanding."

🔴

I'm a journalist—can I get an interview?

Redirect/No Comment

Standard Response Script: "Thank you for your interest. For interview inquiries, please contact our PR team; I can help connect you. Booth staff are not responsible for media interviews; please understand. (On-site media Q&A is uniformly handled by Teacher Xiaoping and Chai Siyuan as representatives.)"

🔴

(Journalist) Rumor has it / I heard you are going to do XXX—can you confirm?

Redirect/No Comment

Standard Response Script: "I can neither confirm nor deny such rumor-based information. For related questions, please contact the PR team for verification."

🔴

Have there been any recent changes to the executive/organizational structure?

Redirect/No Comment

Standard Response Script: "Company personnel information is subject to official announcements and public channels; I don't have more information to share here."

🟡

What if foreign investors/media ask questions in English or other languages?

Cautious/General

Standard Response Script: "Apply the same standards; do not lower your guard based on language or identity. Statements involving company strategy, finance, and market position must uniformly use the English translation of the standard Chinese talking points."

🔴

I accidentally let something slip and said something I shouldn't have—what do I do?

Redirect/No Comment

Standard Response Script: "Immediately stop discussing the topic and naturally pivot; do not add corrective statements like "Actually, what I just said might not be accurate." Afterward, contact Zhao Xiaoyan/Wang Ruishi/Xia Guangqing at the first opportunity to truthfully explain the situation, and let the person in charge assess and handle it."

No matching questions found. Try a different keyword.

Three Iron Rules

  1. Public = Boundary — Any information not officially released via HKEX filings, the company website, or official press releases must not be discussed externally.
  2. If Unsure, Don't Speak — For information you are uncertain about, simply say, "I don't have more information to share on this at the moment."
  3. Report Incidents Immediately — If you say something you shouldn't have, inform the person in charge immediately; early detection allows for early resolution.
Unsure if you can discussZhao Xiaoyan / Wang Ruishi / Xia Guangqing — Instant confirmation via WeChat/Phone
Follow-up investor discussionsZhao Xiaoyan — Record contact info and hand off
Media interview requestsXia Guangqing / Liu Yutong — Direct to PR team; on-site media Q&A may only be represented by Teacher Xiaoping and Chai Siyuan
Suspected compliance breachZhao Xiaoyan / Wang Ruishi / Xia Guangqing — Report immediately

Revision history

First published 2026-07-06